Yaymaker (formerly Paint Nite) is an event experience company where people across North America laugh, connect, and paint at

local bars. The atmosphere is fun, upbeat and creative. 

ROLE

Freelance Designer

TEAM

Creative, Marketing

TIMELINE

2018-2019

TOOLS

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AI.png
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Hosting more than 300,000 events in 1,400 cities, Paint Nite saw potential in these one-of-a-kind experiences. Expanding their offering beyond painting events, it was time to rebrand.

Brand image

Local

Welcoming

Expressive

Connected

Human

New experiences

Plant Nite

Design a Sign 

Flower Workshop 

Candle Maker

Innovation Lab

Current experiences

The Original Paint Nite

The Yaymaker brand-01.jpg

Paint Nite Rebrand

Tank Design agency were given the challenge to reband Paint Nite, and Yaymaker was born. The completion of this nationwide rebrand was brought in-house; as graphic designer and lead illustrator I sketched, designed, refined and delivered the following materials:

Deliverables

70+ illustrations

Brand style guide

Sales sheets

 

Event posters

Event flyers

Notebooks

Postcards

Aprons

Buttons

Coasters

Mixing cups

Paper plates

Illustrations

Illustration is the main method of communication for the Yaymaker brand. The style consists of organically drawn shapes, bristle textures and easy to understand subject matter. These illustrations are not-so-serious in nature, and must be used in order to communicate craft and playfulness.

Yaymaker Brand Guide

Brand Identity

The 60+ brand style guide serves as a guide for licenced local artists to host events with consistent implementation and clear communication of the Yaymaker brand. 

Yaymaker Marketing Mateirals
Yaymaker Water Cups
Yaymaker Coasters
Yaymaker Mixing Plates
Yaymaker Apron
Yaymaker & Paint Nite Display Ads
Yaymaker Social Posts
Yaymaker Website Homepage

DIGITAL

Paint Nite became Yaymaker in February 2019. Being a part of this transition, I have produced digital work for both brands. This includes: multiple offsite display ads, Facebook sponsored ads, Instagram posts, and email promotions. I also worked with the tools team to redesign the website homepage, making the user experience easier for the customer by highlighting events happening in their local area.