Pathlitics mission

Pathlitics is an online tool that helps students with learning differences navigate life after high school. It offers a proprietary database of LD programs that is supported by comprehensive, authentic reviews by recent high school graduates and college counselors.

Amy Kopelman, Founder of Pathlitics, reached out via LinkedIn for help creating a logo for her company. As a dyslexic thinker she thought I would be a good fit for the job.

Design concepts

Amy and I met over Zoom to discuss the project, she expressed the logo should communicate that Pathlitics is a community of students with different strengths finding their path after high school. Upon signing a contract agreement, I got to work creating ideas around these two concepts—community and pathways. We communicated via email to discuss potential metaphors, share ideas and design iterations. Ultimately, Amy chose to go with a logo direction that focused on neurodiversity and brain pathways that resemble a connection/community.

Finding your path

Keywords: journey, navigate, compass, guiding light, beacon, north star, connecting the dots, education

Community of people with different strengths

Keywords: support, community, relationships, conversation, networking, inclusion, diversity.

Testimonial

In Amy's words "Thank you so much! It’s been wonderful working with you. I really appreciate that every time you tell me a date to expect the next round, you always hit that date! I would love to stay in touch for future work."